Branding your Nonprofit

Branding uses slogans, tag-lines, symbols, and graphic design to create an image representing your organization. A logo is only one aspect of an organization’s identity; it is just as important to incorporate consistent branding throughout your marketing material. A consistent brand will promote quick recognition of your organization’s mission, cause, programs, and services. Branding considers corporate color schemes, font choices, and the organization’s overall presentation to the world.