Following up after making an initial pitch or request is essential for securing support or funding. A well-timed and thoughtful follow-up can significantly impact the outcome. Here’s how to approach follow-ups through emails and phone calls to maximize your success.
Timing Your Follow-Up
Timing is crucial when following up with potential donors. Typically, you should reach out within a week of your initial contact unless the person has specified otherwise. For example, after submitting a proposal or having a meeting, a follow-up within 5-7 days demonstrates attentiveness and commitment. However, context matters—if you’re following up after an event, a quicker response may be more appropriate. It’s also helpful to set expectations during the initial conversation, letting them know when they can expect to hear from you again.
Following Up via Email
When following up via email, keep your message concise and focused. Begin by addressing the recipient by name and referencing specific points from your previous interaction. Personalization shows you value their time and input. Reiterate the purpose of your initial contact and clearly state your next steps, whether it’s scheduling a meeting, providing additional information, or requesting a response. Conclude with a polite call to action, encouraging them to move forward.
Following Up via Phone Call
Phone calls offer a more personal and direct way to follow up. Before calling, prepare your talking points to stay focused and cover the key aspects of your initial conversation. Start by asking if it’s a convenient time to talk, demonstrating respect for their schedule. Keep the call brief, express appreciation for their time, and reiterate your main points. This reinforces your commitment and helps build a stronger relationship.
Handling No Response
If you don’t receive a response, patience and persistence are vital. Wait a few days before following up again, and consider offering additional value in your message, such as new information or a fresh perspective. This approach can reignite their interest and prompt a response.
Conclusion
Effective follow-up is essential for successful communication and relationship-building. By approaching your follow-up emails and phone calls with clarity, respect, and persistence, you can enhance your chances of achieving your desired outcomes and fostering long-term connections.
As consultants, BryteBridge Nonprofit Solutions is here to help you navigate this journey and unlock your nonprofit’s full potential. For more information, join BryteBridge Connect Membership for Live Bootcamps, Webinars, and classes. Speak to a BryteBridge Consultant today by calling 877-857-9002.
