In today’s digital age, effective social media storytelling is one of the most powerful tools for nonprofits to connect with their audience, raise awareness, and drive engagement. While staff members often handle the day-to-day management of social media accounts, nonprofit boards can play a significant role in shaping and supporting the organization’s storytelling efforts. By leveraging their unique perspectives and networks, board members can help amplify the nonprofit’s voice and broaden its reach.
Why Board Involvement in Social Media Matters
Board members are often passionate advocates for the nonprofit’s mission and have strong connections within the community. By sharing personal stories, experiences, and organizational successes, board members can provide authentic content that resonates with supporters and potential donors.
3 Ways Your Board Can Support
Share Personal Stories: Board members can offer personal testimonials on why they joined the board and what the organization’s mission means to them. These narratives humanize the nonprofit and create emotional connections with followers.
- Example: A board member for a nonprofit that focuses on homelessness can share a personal story about why they joined the board. Perhaps the board member had a family member who experienced homelessness or felt moved by the organization’s work during a volunteer event. By posting a video or written testimonial about their journey to becoming an advocate, they offer an authentic and compelling story that connects with the nonprofit’s audience.
Leverage Networks: Encourage board members to share the nonprofit’s posts on their own social media accounts, expanding the organization’s reach to new audiences who may not yet be familiar with its work.
- Example: If a board member has a large LinkedIn following or a strong Facebook presence, they can share the nonprofit’s upcoming fundraising campaign across their platforms. For example, a board member for an educational nonprofit might post on LinkedIn about the impact the organization is making in local schools, including a call to donate to a fundraising event. Their professional connections may include business owners or philanthropists who are inspired to contribute, expanding the nonprofit’s reach.
Highlight Success Stories: Board members can share posts or videos about the nonprofit’s recent successes, programs, or fundraising efforts. When community members see leadership actively engaged, it builds trust and credibility.
- Example: A health-focused nonprofit’s board member could share a success story about a recent program that provided medical care to underserved communities. A board member might post a short video interview with a beneficiary who has received life-saving services, paired with photos or statistics that show the program’s impact. This not only showcases the organization’s achievements but also helps build trust among followers by demonstrating the board’s active involvement in the nonprofit’s successes.
Ready to elevate your nonprofit’s social media?
At BryteBridge Nonprofit Solutions, we help nonprofits develop effective social media strategies that include board engagement. Contact a BryteBridge consultant today by calling 877-857-9002 to learn how your board can become key players in driving your mission forward through powerful storytelling!
