Marketing Tips
I’m sure you have come to the realization that digital marketing is critical when looking to grow your small business. It’s an essential way to bring in more customers and increase sales leads. It can be a daunting task full of a lot of overwhelming information. Use these marketing tips and make your business grow.
At BryteBridge Nonprofit Solutions, we strive to bring your business fresh marketing strategies tailored to your clients and specific niche. For those who wish to get ahead of the game and dive right into the deep end of digital marketing, we have a few tips and tricks on getting started.
TOPICS
- Utilize Analytics Software
- Start a blog
- Send Regular Newsletters Or Emails To Customers
- Post In Relevant Directories
- Create An Email Opt-In Option On Your Website
Utilize Analytics Software
Google Analytics is a great place to start. Gain valuable insight and understanding of your company’s current marketing performance. Analytics make it easy to understand how visitors interact with your website. You can also use Google Analytics to connect with other platforms, such as a CRM or point of sale. This will allow you to get an even more accurate picture of your customers. You can even use it to measure analytics on your blog as well.
Start A Blog
A blog is an excellent way to improve your chances of bringing more traffic to your website and in turn, more customers for your business. WordPress is a great platform that offers free, customizable blogs. This is a great digital marketing strategy in improving your results in search engines as well. The biggest authority gets the highest ranking (i.e. shows up first in search engines like Google).
Though a complicated process, one of the main components of improving your rank is through blogging. You’re more likely to be picked up in search engines when you write articles, and the longer and more in-depth, the better. Ideally, you want to link out to your website from your blog. Throughout the article, link out to specific products or information from your website. This helps improve your chances of someone visiting your website for more information and also demonstrates your knowledge base in your particular niche or industry.
Cover as many topics as you can that pertain to your industry to drive home the point that your company is a subject matter expert. This will also increase your authority and lead to higher rankings in search engines. Go to top
Send Regular Newsletters Or Emails To Customers
Email blasts or newsletters are a crucial part of internet marketing. It allows you to engage your customer base fairly regularly with new information, products or sales that they may be interested in. Out of all the marketing tips this is the one that keeps them coming back to visit your site when you link out to it and other valuable information your customers may want to know.
Post In Relevant Directories
There are so many online directories out there it can make your head spin. This is an effective tool to utilize going forward in your marketing efforts. Check your online directory listings and see if there may be more desirable directories you could be tapping into. Many are free and allow people searching for specific companies like yours to get to your website faster and more efficiently.
Create An Email Opt-In Option On Your Website
Let interested clients stay up to date on the latest news in your company. Create a simplistic email opt-in option on your website. You want your customers to sign up for more information, because they will in turn be more likely to continue to utilize your services.
Let interested clients stay up to date on the latest news in your company. Create a simplistic email opt-in option on your website. You want your customers to sign up for more information, because they will in turn be more likely to continue to utilize your services.
Use these marketing tips going forward, and you are sure to see an increase in your website traffic. If you would like more professional marketing help, BryteBridge Nonprofit Solutions would be more than happy to assist you in your marketing efforts. Visit us or call for more information at 877-857-9002.
