What Makes A Great Nonprofit Mission Statement?
When writing a mission statement and vision statement, nonprofit organizations need to consider the following:
- Clarity: Statements should be clear and concise and communicate the organization’s purpose and goals easily.
- Relevance: Statements should be relevant to the nonprofit’s work, values, and goals and should reflect the organization’s unique identity and mission.
- Specificity: Statements should be specific and focused and clearly define the nonprofit’s goals and objectives.
- Inspiration: Statements should inspire and motivate stakeholders, including staff, volunteers, donors, and the community, to support and engage with the nonprofit.
- Alignment: Statements should align with the nonprofit’s strategic plan, goals, and activities and guide decision-making and resource allocation.
- Consistency: Statements should be consistent with the nonprofit’s branding and messaging and reflected in all aspects of the organization’s communications and activities.
By considering these factors, nonprofits can create mission and vision statements that effectively communicate their purpose, inspire stakeholders, and guide their work.